In this episode, Host Aidan Eaton, Creative Director at WiT Group, joins Dave Teller, Director of Marketing at WiT Group, and Brittany Degnan, Brand Manager at WiT Group, to discuss a key question for new businesses: where should you prioritize your logo design?

They explore the pros and cons of designing for your website, physical storefront, or product packaging first and how each choice impacts scalability and visual impact.