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Welcome to Ad-Vice, where we give you advertising advice with a side of whiskey. In each episode, we’re serving up bold insights, smart strategies, and real talk about what works in the world of marketing.

So grab a drink, sit back, and get ready for conversations that will make you rethink how you approach advertising. If you’re ready to learn from the best (and have a little fun along the way), hit subscribe and join us every week.

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Inquiries: witcraft@witgroup.info

Color Psychology and How it Effects Your Marketing Strategy

Color isn’t just about aesthetics—it influences emotions, brand perception, and buying decisions. In this episode of AdVice, Josh Mangum, Aidan Eaton, and David Teller break down how Color Theory plays a crucial role in marketing strategy. Learn how to choose the right colors for your brand and use them effectively to drive engagement. Don’t forget to like, comment, and subscribe for more marketing insights!
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2025 Video Marketing & Advertising

In this episode, we’re diving into the future of video marketing with a sharp look at 2025’s video marketing trends and the powerful role of social media video. From bite-sized content to live streaming, we’re breaking down the strategies you need to stay ahead of the game and make your brand unforgettable. Whether you’re running a small business or a marketing powerhouse, this episode is packed with the advice you can’t afford to miss.
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Logo Design PRIORITY: Website, Storefront, or Packaging FIRST?

In this episode, Host Aidan Eaton, Creative Director at WiT Group, joins Dave Teller, Director of Marketing at WiT Group, and Brittany Degnan, Brand Manager at WiT Group, to discuss a key question for new businesses: where should you prioritize your logo design? They explore the pros and cons of designing for your website, physical storefront, or product packaging first and how each choice impacts scalability and visual impact.
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AdVice x GadgetBoy

In Episode 3 of AdVice, Josh Mangum, Aidan Eaton, and Dave Teller sit down with Fox Black from Gadget Boy—Columbia, SC’s boutique electronics shop known for quality tech, fast repairs, and standout service.
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Brand vs. Growth Marketing Paradox

In Episode 4 of AdVice, Host Josh Mangum, Creative Director Aidan Eaton, and Digital Marketing Director Dave Teller dive into the brand vs. growth marketing paradox. They discuss the unique approaches behind each strategy and how to find the perfect balance between building long-term brand equity and achieving short-term growth.
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AdVice x Emryn

Delanore Troupe sits down with ‪Josh Mangum‬ and David Teller of WiT Group in this episode of AdVice to explain his business Emryn. Local to Columbia, SC Emryn provides Lidar Scanning, 360 Photography, 3D Publishing, Google Maps Integration, and more.
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Maintaining Control & Ownership of Business Assets

In this episode of AdVice, Josh Mangum, David Teller, and Aidan Eaton talk business assets and why business owners should always retain ownership of their business assets.
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